What once felt natural — even comforting — has been building for decades. Productivity culture turned sameness into a system, rewarding efficiency over originality. The internet amplified it, spreading uniform patterns across the globe. Now, AI pushes it even further — collapsing directly into our cognition.

The Age of Sameness names this turning point — and asks how we rebuild creativity when originality is no longer optional, but the key to survival.

I’m happy to launch my newsletter, The Age of Sameness, as of today.
Sign up to join the conversation — and be part of shaping what comes next.

👉 Join the newsletter here.